Google Analytics

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Configuring

• GA Dev Tools
• The Google Analytics Setup I Use on Every Site I Build by Philip Walton, an engineer at Google js source
• autotrack - automatically track other user activity (including outbound links)
• monitoring 404s

Embedding

• google-analytics-proxy: a replacement script that uses a self-hosted function to send hits via measurement protocol
• universal-analytics - NPM module to do server-side logging
• ga-beacon - a tracking pixel that sends logs from the server
• minimal replacement script: source, compressed
• ga-lite - smaller, cacheable subset

Documentation

• Measurement Protocol Reference
• analytics.js vs gtag.js - interesting list of the different fields available
• upgrade center